Media Advisory

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Tuesday, May 5, 2015

WHAT

Hundreds of shoppers are expected to celebrate Fruit and Veggie Fest, an annual event held in May to encourage shoppers to improve their health by filling their carts with an array of colorful fruits and vegetables in all forms including fresh, frozen, dried and canned. Contra Contra Health Services Fruit and Veggie Fest event is sponsored by in partnership with Mi Pueblo Food Center in Pittsburg.

Through Fruit and Veggie Fest store activities at Mi Pueblo, shoppers can learn how to incorporate a rainbow of colors into meals and snacks with the addition of delicious produce. Food demonstrations will highlight easy to make meals from the Champions for Change campaign. In addition, community resources will be offered along with physical activity demonstrations and fun activities for the kids.

WHEN:

Friday, May 8
3-6 pm

WHERE:

Mi Pueblo Food Center
2100 Railroad Avenue, Pittsburg CA 94565

WHY:

California's grocers are on the frontlines of the obesity epidemic, which is why the California Department of Public Health's Nutrition Education and Obesity Prevention Branch (NEOPB) works with many stores statewide to reach shoppers at the point of purchase. From corner stores to supermarket chains, retail partnerships and in-store activities like Fruit and Veggie Fest are critical in the battle against the obesity epidemic, particularly among low-income Californians who are at greater risk.

VISUALS:

Activities include:

• Sampling a nutritious and delicious recipe
• Community resources and information
• Children's activities
• Prizes and giveaways
• Fun dance and movement

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